The 14-Day Validation Sprint
Proof of Demand
Before you spend $25,000–$100,000 building your B2B SaaS or AI product, spend 14 days and $3,500 finding out whether real customers will pay — and whether you can deliver it repeatedly.
Who this is for
US founders of B2B SaaS, AI, workflow automation, developer tools, or tech-enabled services. You have a prototype, an MVP, or early revenue. You have a target-customer hypothesis. You have $25,000 or more committed to the next stage, and 30 to 90 days to decide whether to continue, pivot, or stop.
You have already spent real money. That is why this is urgent.
The problem, in your own words
"I may spend another $30,000 building features nobody will pay for."
— technical founder with a working MVP
"Clients want the service. I don't know if they want the product."
— agency owner deciding whether to productize
"I can afford to build it. I cannot afford to spend six months discovering that nobody wants it."
— first-time founder leaving a senior role
Every advisor available to you right now is conflicted. Your MVP agency wants the next scope of work. Your accelerator wants a strong cohort. Your investors want the round to look good. Your fractional CTO wants the retainer. Your friends want you to be happy.
We get paid the same whether the answer is build, pivot, or stop. That is the entire reason to hire us, and nobody else in your orbit can say it.
What we do
In 14 business days we run an independent test of whether your customers will pay.
- Define the standard — day one. You and I agree the exact evidence threshold that means build, that means pivot, and that means stop. We sign it before a single interview happens. A threshold set after the data arrives isn't evidence, it's a story. This is what makes the finding worth something — including to you, later, at 2 a.m.
- Build the list. 80–120 real, named, ICP-matched buyers. Researched by hand, each with a written reason they belong on it. You approve it before we contact anyone.
- Run the interviews. 12–18 conversations with people who actually have the problem, using a structure built to surface what they do, not what they say they'd like.
- Score against the ladder. Every prospect lands on exactly one rung — see below.
- Deliver the decision. Build, pivot, or stop — against the rule you signed on day one. Plus the evidence table, where the ladder broke, the buyer's verbatim language, and the three things we'd test next.
| Tier 0 — Opinion | "Great idea, I'd use that." Worth zero. We score it zero and show you the count, because this is what most founders build on. |
|---|---|
| Tier 1 — Qualified interview | Right buyer, confirms the problem, describes what they do today |
| Tier 2 — Behavioral signal | Spent something real: shared data, brought a colleague, made an intro, asked your price unprompted |
| Tier 3 — Stated commitment | Named a budget, a timeline, and the approver. All three, or it isn't Tier 3. |
| Tier 4 — Monetary commitment | Signed LOI, pre-order, paid pilot, deposit, or contract |
What we guarantee — and what we never will
Guaranteed: at least 10 completed qualified interviews and your decision brief, delivered on the agreed date — or we work until it's delivered, at no charge.
Never guaranteed: that customers will pay. We promise evidence and a decision framework. Not demand. If someone sells you guaranteed market validation, they have already decided the answer, which makes the research worthless.
If we deliver fewer than 10 interviews, that is inconclusive — our failure, not a verdict on your business. We say so, and we keep working.
What it costs
$3,500. Half at kickoff, half at the decision session.
$3,500 to find out now. Or $25,000 to find out the hard way, six months from now.
At the top of your planned range, this is under 4% of what you're about to commit.
Your time: one kickoff, one list approval, one message approval, one decision session. Roughly four hours across three weeks. We do the rest.
What happens after
The brief ends with one of three words, and each has a next step:
- BUILD — we scope the go-to-market sprint, or hand you the evidence pack your investors asked for
- PIVOT — a second sprint against the corrected segment, at returning-client terms
- STOP — you keep the $25,000+, and we'll tell you which of the three things we found is worth restarting from
We think stop is the most valuable outcome we sell. It is also the one nobody else is willing to give you.
Who this is not for
Pre-idea founders with nothing built · consumer or B2C products · crypto, web3, or token projects · clinical, medical-device, or regulated healthcare validation · anyone who is not the budget holder · anyone who wants an introduction to investors or customers rather than evidence · anyone who wants the conclusion agreed in advance.
That last one is not a joke. If you need this to say yes, don't hire us — we will report what we find.
Capacity
Each sprint takes roughly 45 hours of our team's time. We run three at once. That's arithmetic, not marketing, and it's why the next start may be two or three weeks out.
Next step
A 20-minute call. You tell me what you're building, who you think buys it, and what you're about to spend. I'll tell you whether we can find 100 of them — and if we can't, I'll say so on the call rather than take your money.